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Underneath that they have a section about the Webmaster's Guide to Search Engines which gets into technical aspects of how to gain and maintain a good position for your personal web site on a variety of different search engines. There's a section there for newbies, and for explaining the history of a variety of the different search engines. There's an explanation of all the major search engines' software, as well as their business models.
It's a good site, because it's very interactive, having a little game you can play as far as testing your knowledge on search engine logos. There is a mailing list you can sign up for, to keep up to date with what's going on in the industry. There's also tutorials on the general concepts of Boolean logic and search engine-specific query syntax you need to know. For example, on some search engines you have to surround an important phrase in quotation marks. On other search engines there are certain types of buttons you can click on to make sure that just that phrase only is searched for.
Search Engine Status Reports is a section that's very handy. That's one of the pages you would want to visit to really learn the nuts and bolts of how search engines work. They have the search engine main alliances chart; that will show you which search engines are currently allied with what other types of software manufacturers. Technical Performance links such as the company name test, which shows how well each search engine was able to list a company homepage, is another example of the high degree of interactivity which makes this a great site.
There is a section for search engine profits on the status page which compares key financial data and may be of value to someone who is thinking of adding to their portfolio with one of these search engine's stocks.
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