Lakewood Focus

Cluster Segmentation for Lakewood Ohio
Report prepared by Lakewood Public Library

This report, prepared by Lakewood Public Library, presents the geodemographic segmentation system determined by analysis of Claritas PRIZM®. Each labeled cluster is a class of households with common demographic and lifestyle characteristics. This system defines the Lakewood community in terms of a possible 62 demographically and behaviorally distinct clusters. Cluster segmentation can provide an organization with a framework for decision making and strategic planning.

Recommended reading for more information on cluster segmentation: The clustered world: how we live, what we buy, and what it all means about who we are, by Michael J. Weiss,  Boston: Little, Brown, 2000. Main Library 306.0973 Weiss and RREF 306.0973 Weiss.




<empty> How Green Does Your Garden Grow: Assessing Community Capacity and Aligning Local Instigations [pdf]
Presented by Kenneth Warren, former Director, Lakewood Public Library
The Urban Farming Public Lecture Series at Carnegie Mellon University
March 27th, 2008

Discusses how psychographic tools such as Spiral Dynamics and Prizm can provide assessment insight concerning the community's capacity and interest in developing local agricultural, cultural and economic circuits of exchange. Featured will be a practical report from Lakewood, Ohio on grassroots alignment efforts of artists, citizen journalists, farmers, local food system activists and public librarians to enact the community and place-making vision of LEAF - the Lakewood Earth and Food Community.

PRIZM® Grid [pdf]

MicroVision Segmentation Report for Lakewood Ohio
Report prepared by Lakewood Public Library

April 6, 2001 [pdf]

target Future Tools
Lakewood Public Library is proud to present an original lecture series aimed at big-picture Lakewoodites and others concerned about Lakewood’s future. Presented in collaboration with Dr. Larry Keller, Professor, Levin College of Urban Affairs, Cleveland State University, this series is designed to provide Lakewood citizens with a conversational space for engaging innovative ideas, committed people and useful perspectives, which will help our community create our preferred future.

Understanding Lakewood: Communities and Memes - handout from Ken Warren's March 6, 2005 presentation, including Spiral Dynamic profiles and a "meme repair kit" for Lakewood.

P$YCLE Financial & Lifestyle Segmentation Report for Lakewood Ohio
Report prepared by Lakewood Public Library

A report prepared by Lakewood Public Library using Claritas P$YCLE data, a syndicated household segmentation system which incorporates household-level data with PRIZM® Clusters and demographic distributions. P$YCLE differentiates households in terms of their financial behavior. The 42-segment system predicts which types of households will use specific types of financial products and services.

July 1, 2005
June 7, 2002 [pdf]

Lakewood: True North on the New Political Compass
Content summary of a seminar at Lakewood Public Library on December 1, 2003. Presented by Kenneth Warren.

Explore Lakewood's evolving social values through the lens of Spiral Dyanamics and see how "cultural creatives" and progressives are shaping political discourse beyond the traditional Left-Right spectrum.

Lakewood: True North on the New Political Compass [pdf] 338KB (7 pp.)

Lakewood: Cash, Creativity and Culture
Content summary of a seminar at Lakewood Public Library on November 18, 2002. Presented by Kenneth Warren and John Guscott.

Who lives in Lakewood, what they think, what they buy and how they live. Lakewood as a market with particular attention to demographics, attitudes, cultural values, financial assets and creative capital.

Lakewood: Cash, Creativity and Culture [pdf] 132KB (11 pp.)

Addressing the Difficulties of Inner-Ring Suburbs: A Case Study of Lakewood, Ohio (May 30, 2002)
Daniel G. Wagner
School of Planning, College of Design, Architecture, Art, and Planning
University of Cincinnati

As an inner-ring suburb, Lakewood has seen a population decline over the past thirty years and no projections show this trend changing in the future. While the city is still thriving, active, and community-oriented, it is beginning to show signs of decline in certain sectors. Data suggest that the city is approaching a threshold—it can still pull itself away from trends seen amongst other inner-ring suburbs in the past twenty years, or it can continue along its course into a situation of likely decline.

The community must choose how to address these difficulties. This academic study offers suggestions to revitalize certain non-housing areas: the Hilliard Road/Madison Avenue intersection; parks; scenic overlooks of Lake Erie; Berea Road industrial corridor. Chosen alternatives are to begin commercial sector improvement policies (based on housing improvement policies already in place) and to continue with proposals for restructuring the West End of Lakewood. These two plans will create additional revenue and help reverse current economic patterns.

Addressing the Difficulties of Inner-Ring Suburbs:
A Case Study of Lakewood, Ohio
[pdf] 1.14MB (96 pp.)

Northeast Ohio First Suburbs Consortium Economic Revitalization Initiative (January 10, 2001)
City of Lakewood
Executive Summary - Community Specific Recommendations
Report prepared by Main Street Connections, LLC

Lakewood's Downtown Commercial District, the West End District and the Hilliard Triangle were examined as part of the Northeastern Ohio First Suburbs Consortium Economic Revitalization Initiative that was completed by Main Street Connections in September 2000. In this study, twenty-five commercial districts from ten older-built communities were researched and analyzed; recommendations specific to each district and community were made.

This executive summary provides a description of the process and outlines the specific challenges and opportunities associated with the three Lakewood areas studied. Suggested strategies for revitalization are detailed, in addition to the next steps that community members should take to realize a vision of thriving business districts in the future.

Economic Revitalization Initiative

State of the City
Prepared by the City of Lakewood

The official Web site of the City of Lakewood includes a video presentation of the Mayor's State of the City: Lakewood Videos < >